How We Started

918 Family Wellness comes to us looking to strengthen both their online presence and patient experience. While offering valuable services, they need a more cohesive digital strategy—both through a professional website and consistent social media content.

Our goal is to create a unified digital ecosystem that:

• Increases local visibility and awareness

• Builds trust with families and parents

• Improves engagement across social platforms

• Provides a seamless, user-friendly website experience

• Supports patient inquiries and appointment conversions

Project Process

Website Strategy & Development

We begin by building a website that reflects the warm, family-friendly nature of the practice while prioritizing usability and clarity.

The site is structured to:

• Clearly present services and care offerings

• Provide an easy, intuitive navigation experience for all age groups

• Guide visitors toward scheduling appointments or contacting the office

• Create a welcoming digital environment that reflects in-office care

Clean layouts, accessible design, and clear calls-to-action ensure that families can quickly find the information they need and take the next step with confidence.

Content Strategy & Planning

Alongside the website, we develop a monthly social media strategy tailored to 918 Family Wellness’s audience. Each month includes a Monthly Strategy Sheet and planning session focused on wellness education, family care, seasonal topics, and community engagement.

This ensures consistency across platforms and alignment with the brand’s messaging.

Content Creation & Posting

We implement a consistent posting schedule across Instagram and Facebook, focusing on content that is both engaging and informative. Content includes:

• Family-focused wellness education

• Relatable and engaging lifestyle content

• Patient education and FAQs

• Seasonal and community-driven posts

• Brand personality and team highlights

Each post is paired with custom-written copy that reflects a warm, approachable tone and encourages interaction.

Platform Optimization

We optimize content across both platforms to maximize performance and reach. This includes:

• Structuring content for visibility and engagement

• Leveraging platform-specific formats and trends

• Maintaining consistent branding and messaging

• Encouraging interaction through captions and calls-to-action

Ongoing Performance Optimization

Through continuous monitoring and analysis, we refine both content and strategy over time. High-performing content is scaled, and adjustments are made to improve engagement, reach, and audience growth across platforms.

Key Features

Family-Friendly Website Experience

A clean, welcoming website designed for easy navigation and a positive user experience for all age groups.

Conversion-Focused Design

Strategic calls-to-action and clear pathways guide visitors toward contacting the practice or scheduling appointments.

Educational & Trust-Building Content

Both the website and social platforms provide valuable information that builds confidence with patients.

Consistent Brand Voice

Warm, approachable messaging across all platforms reflects the practice’s family-centered values.

Multi-Platform Growth Strategy

Coordinated content across Instagram and Facebook ensures consistent visibility and engagement.

Community-Centered Content

Content designed to resonate with local families and strengthen community connection.

Results

The combined website and social strategy drives strong, measurable growth across platforms:

• 261.1K Facebook impressions (125% increase) over the past three months

• 44.46K Instagram impressions (11.95% increase) over the past three months

• 305.58K total impressions across both platforms (162% increase)

• 14.22K total interactions (148% increase)

  • 13.45K on Facebook (137% increase)

  • 774 on Instagram (1,700% increase)

• 264 new followers gained across both platforms

These results demonstrate the power of a fully integrated digital strategy, where a strong website and consistent social media presence work together to increase visibility, engagement, and patient connection.