Gravity Bear Bouldering Gym

Portfolio Description

Gravity Bear Bouldering Gym partnered with Big Mammoth Media to increase local awareness, attract new climbers, and drive membership growth through strategic Meta advertising. As Tulsa’s only bouldering gym, Gravity Bear needed a way to consistently reach potential members, showcase its unique climbing experience, and establish itself as the go-to destination for climbing, fitness, recreation, and community in Tulsa.

Through a targeted, data-driven Meta Ads strategy, we helped Gravity Bear significantly expand its visibility across the Tulsa market while generating measurable business growth and new member sign-ups.

Project Process

Audience Research & Campaign Strategy

Every successful advertising campaign starts with understanding the right audience. We developed a targeting strategy focused on individuals most likely to be interested in climbing, fitness, outdoor recreation, personal development, and community-driven activities.

Campaigns were structured around key objectives, including:

• Brand awareness

• Membership growth

• Trial pass promotion

• Website traffic

• Local market reach

This approach ensured advertising dollars were spent reaching highly relevant audiences throughout Tulsa.

Creative Development & Ad Execution

Our advertising strategy focused on showcasing the unique experience Gravity Bear provides through engaging visuals and compelling messaging.

Ad creative highlighted:

• The gym’s modern climbing facilities

• Beginner-friendly environment

• Community-focused culture

• Fitness and training opportunities

• Membership opportunities

• Oklahoma’s only Tension Board 2

Each ad was designed to capture attention quickly while encouraging potential members to learn more about the facility and take action.

Meta Ads Optimization

Throughout the campaign, performance was continuously monitored and optimized to improve efficiency and maximize results.

Optimization efforts included:

• Audience testing

• Creative testing

• Budget allocation adjustments

• Placement optimization

• Click-through rate improvements

• Performance-based scaling

By identifying top-performing audiences and creatives, we were able to continuously improve campaign performance over time.

Performance Tracking & Reporting

Regular reporting and analysis allowed us to make data-driven decisions throughout the campaign.

Key metrics tracked included:

• Reach

• Impressions

• Link clicks

• Click-through rate

• Cost per click

• Cost efficiency

• Membership sign-ups

This ongoing analysis ensured campaigns remained focused on delivering measurable business results.

Key Features

Local Audience Targeting

Ads were strategically targeted to individuals throughout Tulsa, most likely to become gym members and visitors.

Membership Growth Campaigns

Campaigns were designed to drive awareness of memberships and introductory offers while encouraging new customers to experience the gym firsthand.

Creative Testing

Multiple ad variations were tested to identify the messaging and visuals that generated the strongest performance.

Continuous Optimization

Campaigns were actively managed and refined to improve efficiency, increase engagement, and maximize return on advertising spend.

Data-Driven Decision Making

Every optimization was backed by performance data, allowing us to scale successful campaigns and improve results over time.

Results

The Meta advertising campaign delivered immediate visibility for Gravity Bear while generating a steady stream of qualified traffic and new memberships. Through strategic audience targeting and ongoing optimization, the campaign successfully increased local awareness while driving measurable business growth.

First Three Months

• 150 new membership and trial sign-ups generated

• 103.7K people reached (+88.62%)

• 51.53K impressions

• 652 link clicks

• 1.27% click-through rate

• $1.30 cost per click

• $16.43 CPM

Overall Campaign Performance

Since launching Meta advertising, Gravity Bear has continued to see strong performance and sustained growth.

• 217.65K people reached (+88.93%)

• 309.28K impressions

• 8,750 link clicks

• 2.83% click-through rate

• $0.35 cost per click

• $9.81 CPM

These results demonstrate the effectiveness of a targeted Meta advertising strategy in helping Tulsa’s only bouldering gym grow its brand presence and attract new customers. Within the first three months alone, the campaign generated 150 sign-ups while reaching over 100,000 people across the Tulsa market.

As campaign optimization continued, performance improved significantly, generating over 309,000 impressions, 8,750 clicks, and reaching more than 217,000 people. The combination of strategic audience targeting, compelling creative, and continuous optimization created a scalable advertising system that continues to drive awareness, engagement, and membership growth for Gravity Bear Bouldering Gym.