Project Process

Discovery & Creative Direction

We began by immersing ourselves in Rhiannon Thoreson’s narrative, author identity, and the emotional tone of her memoir. Our goal was to create a digital experience that felt authentic, reflective, and compelling—one that honored her story while engaging readers on a deeper level.

Website Strategy & Structure

The website was strategically structured to showcase the memoir, introduce Rhiannon as an author, and provide clear pathways for readers to learn more, follow her journey, and purchase the book. Content hierarchy and navigation were designed to keep the focus on storytelling while supporting discoverability and ease of use.

UI/UX Design & Development

We crafted a clean yet expressive website design that balanced minimalism with personality, allowing the memoir’s themes to take center stage. Thoughtful typography, intentional imagery, and responsive layouts ensured the site felt polished and immersive across all devices.

Social Media Launch Strategy

To support the book’s release, we developed and executed a cohesive social media strategy designed to build anticipation and connect with readers. Content highlighted excerpts, behind-the-scenes writing insights, launch announcements, and personal reflections, all paired with custom copy that matched Rhiannon’s voice and tone.

Promotion & Performance Review

Throughout the launch period, we monitored performance across both the website and social platforms, making strategic adjustments to maximize reach and engagement. The combined approach created a strong, unified digital presence that supported visibility, reader connection, and a successful memoir launch.