Project Process

Discovery & Brand Strategy

We began by understanding Land & Legacy’s building philosophy, target audience, and design aesthetic. The goal was to create a digital presence that communicated professionalism, attention to detail, and long-term value while appealing to clients seeking a truly custom home-building experience.

Website Strategy & Structure

The website was strategically structured to highlight completed projects, custom building services, and the Land & Legacy process. Clear navigation and strong calls-to-action guide visitors through the site, making it easy to explore floor plans, understand services, and inquire about new builds.

UI/UX Design & Development

We designed a clean, elevated website experience using refined typography, balanced layouts, and intentional visual hierarchy. High-quality imagery was prioritized to let the craftsmanship speak for itself, while responsive development ensured seamless performance across all devices.

Social Media Strategy & Content Creation

To extend the brand’s presence beyond the website, we developed a social media strategy focused on showcasing ongoing builds, finished homes, behind-the-scenes craftsmanship, and educational content. Posts were paired with custom-written copy that reinforced credibility and reinforced Land & Legacy’s expertise and attention to detail.

Launch & Ongoing Optimization

Following thorough testing and launch, both the website and social channels were positioned for continued growth. Ongoing content and performance insights allow the brand’s digital presence to evolve alongside new projects, helping Land & Legacy maintain a strong, consistent, and professional online identity.