Overview

We are seeking a results-driven Facebook (Meta) Ads Manager to plan, execute, and optimize paid social campaigns. This role is responsible for managing the full lifecycle of Meta advertising—from strategy and setup to creative direction and performance optimization.

Key Responsibilities

• Plan, build, and launch Facebook/Instagram ad campaigns aligned with client goals

• Manage daily ad performance, budgets, and bidding strategies

• Continuously test and optimize audiences, creatives, copy, and funnels

• Develop and oversee ad creative (images, videos, copy) in collaboration with the creative team

• Monitor key metrics (CTR, CPC, CPA, ROAS) and make data-driven decisions

• Conduct A/B testing to improve performance and scalability

• Troubleshoot account issues, disapprovals, and tracking (Pixel, CAPI, events)

• Provide clear reporting and insights on campaign performance

• Stay up to date with Meta platform changes, trends, and best practices

Qualifications

• Proven experience managing Facebook/Meta ad campaigns

• Strong understanding of ad strategy, targeting, and funnel building

• Experience with ad creatives and what drives conversions

• Familiarity with Meta Business Manager, Ads Manager, and tracking tools

• Analytical mindset with ability to interpret data and optimize performance

• Strong communication and organizational skills

Nice to Have

• Experience with lead generation, e-commerce, or local service ads

• Basic design or video editing skills

• Experience with CRM integrations and landing pages

Success in This Role Looks Like

• Consistent improvement in ROAS and cost efficiency

• Scalable, high-performing campaigns

• Clear reporting and strategic recommendations